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Walmart gets first made-in-India bicycle
The bicycles, available in Walmart stores, are made using over 90 percent of raw materials sourced from India
Taranjit Singh Sandhu with the Made-in-India bicycle at a Walmart store / X@SandhuTaranjitS
Walmart, the largest retailer in the United States, recently announced a strategic partnership with Hero Ecotech to expand its selection of bicycles. Under the Concord brand, the Indian company has created a "cruiser-style" motorcycle that is suitable for both men and women in their adult years.
These new cruiser bicycles, available in Walmart stores, are made using over 90 percent of raw materials sourced from India. The Indian ambassador to the United States, Taranjit Singh Sandhu, commended the launch of India-made bicycles at Walmart. He shared his message on X accompanied by a picture of a blue-colored bicycle, at a Walmart store in the US.
Specifically highlighting that the bicycle was produced in Ludhiana by Hero Cycles, Sandhu wrote, “Make in India, Make for the World! Delighted to witness the launch of Walmart
Make in India, Make for the World!
Delighted to witness the launch of WalmartWalmart announced on December 12 that the first Indian-made bicycles are now available in select stores in the United States, just in time for the festive season. This initiative is aligned with the company's broader efforts to significantly increase its exports from India, aiming to reach $10 billion annually by 2027.
In a released statement, the U.S. retail giant disclosed its strategic collaboration with Hero Ecotech to diversify its bicycle product range. The Indian firm has crafted a 'cruiser-style' bike under the Concord brand, catering to both adult men and women. These new cruiser bicycles, available in Walmart stores, are constructed using over 90 percent of raw materials sourced from India.
“Our goal at Walmart is to provide high-quality products at price points that all customers can access. Our collaboration with Hero Ecotech supports that goal and demonstrates manufacturing growth and capability in India overall,” said Andrea Albright, executive vice president, sourcing, Walmart.
“India is well-positioned to support increased demand for products by Walmart customers, and we are excited about our partnership with Hero Ecotech. This collaboration furthers our work to strengthen resiliency in our global supply while contributing to economic growth worldwide.”
Walmart has also initiated the Walmart Vriddhi program in 2019, with the objective of supporting the Make in India initiative. The program aims to empower approximately 50,000 MSMEs by assisting them in modernizing, scaling up, and realizing their aspirations in both domestic and international markets, as stated by Walmart.
Hero Ecotech stands as a leading manufacturer of mobility products in India and holds the notable title of being the country's largest exporter of bicycles, with shipments reaching over 80 countries. “At Hero Ecotech Ltd., we are excited about our collaboration with Walmart to bring our products to Walmart customers this year,” said Vijay Munjal, chairman, Hero Ecotech Ltd.
“We are proud to be among the first Indian-built products to join the bicycle category at Walmart and believe the Concord cruisers represent the quality work of our employees and our company. I encourage manufacturers here in India to consider working with Walmart and seek opportunities to directly engage with them at the Walmart Growth Summit in February,” he added.
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