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UK launches ‘Visa Fraud Ton Bacho’ campaign in Punjab
The campaign specifically engages Punjabi speakers to ensure the message reaches communities most affected.
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Christina Scott, Ashok Kumar Mittal, and Caroline Rowett at the launch of the initiative at Lovely Professional University. / Image- GOV.UK
The UK Government launched a campaign to protect Indian citizens from the growing threat of visa fraud and irregular migration.
The campaign, titled ‘Visa Fraud Ton Bacho’ (Punjabi for Beware of Visa Fraud) targets the northern state of Punjab, which is amazon the top states falling for these frauds. It was officially launched at Lovely Professional University (LPU) in Jalandhar, in the presence of LPU chancellor and Rajya Sabha MP Dr. Ashok Kumar Mittal.
Focused on educating individuals about common scam tactics and promoting safe, legal routes to the UK, the initiative aims to raise awareness about fraudulent visa schemes that lead to financial loss, exploitation, and emotional distress. It also seeks to educate people on warning signs of visa scams, such as false promises of guaranteed jobs in the UK, exemption from English-language tests (IELTS), and excessive processing fees.
A dedicated WhatsApp support line (+91 70652 51380), available in English and Punjabi was established to provide official visa guidance and expose fraudulent practices.
The campaign aligns with the Mobility and Migration Partnership Agreement between the UK and India, reinforcing the commitment to tackling irregular migration. Highlighting the severe consequences of visa fraud, officials emphasized that offenders could face a 10-year ban on travel to the UK.
Christina Scott, British Deputy High Commissioner to India, stated, "The opportunity to visit, study, and work in the UK has never been greater, and Indian nationals continue to receive the largest share of UK visit and work visas. However, young peoples’ dreams are being exploited, and too many are becoming victims of visa fraud. That’s why we are launching the Visa Fraud Ton Bacho campaign. The campaign seeks to raise awareness of the risks and help people to check the facts on safe and legal routes to the UK."
Caroline Rowett, British Deputy High Commissioner Chandigarh, added, "Punjab is known for its hardworking and ambitious people who have made significant contributions both in the UK and globally. We want to ensure that these dreams are fulfilled safely and legally. We urge people to spread the ‘Visa Fraud Ton Bacho’ message and help protect individuals from falling victim to fraudulent agents."
The UK Government urges Indian nationals to verify visa information through official sources like gov.uk and use the new WhatsApp helpline to seek legitimate guidance, ensuring a safe and legal migration process.
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