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MI New York gets Accenture as principal partner
The Accenture logo will appear on the team’s match and training jerseys as they take part in the upcoming MLC season beginning July 5.
MI New York, champions of the inaugural season of the Major League Cricket, and IT giant Accenture have announced a three-year partnership in which te firm will serve as its principal partner.
Under the partnership, the Accenture logo will appear on the team’s match and training jerseys while the firm will leverage its technology, data, and AI capabilities to elevate operations and experiences for MI New York and its fans.
“Cricket is the second most popular sport in the world and this is an exciting opportunity to innovate and grow the game in the U.S,” Jill Kramer, Accenture’s chief marketing and communications officer, said about the partnership. "This partnership will demonstrate how technology, including data and AI, can drive new experiences for players, coaches, team and fans.”
In addition to enhancing the on-field and off-field performance of MI New York's coaches and players, the long-term partnership will focus on utilizing data analytics, video analysis, and smart technologies to improve team operations, help build stronger connections with U.S. audiences, increase engagement among American youth, and support MI New York's long-term goals in the development of the cricket ecosystem in the country.
MI New York is part of the MI family, a leading global cricket franchise with five T20 teams across three continents and four countries, including both men’s and women’s teams. Major League Cricket is set to begin its second season this summer, starting July 5.
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