Sr. Product Manager

PrescriberPoint

February 16, 2025

04:31 PM

PrescriberPoint Boston, MA

Company size : 11-50 employees
Job Type & Title : Remote
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About Company:
PrescriberPoint is a platform that offers HCPs prescribing resources, workflow tools, and AI and human support to get patients on therapy. PrescriberPoint is the single solution that provides end-to-end support for HCPs in their prescribing journey for 35,000 branded, generic, and over-the-counter (OTC) drugs through treatment decision, coverage investigation, prior authorization, financial support, samples, patient education, and more. With PrescriberPoint, patients get faster access to treatment with less work.
Skills:

PrescriberPoint is seeking a Senior Product Manager to drive the growth of our publisher business, ensuring that high-value prescriber traffic engages with content that brings value to both healthcare professionals (HCPs) and our customers—pharmaceutical brands. The ideal candidate has experience in content-driven publisher environments and a proven ability to optimize product experiences to drive engagement, account conversions, and credibility in the market.

This is a high-visibility, high-impact role in a fast-growing startup. You will be responsible for closely collaborating with the design, content, and engineering teams to deliver features that align user needs with business objectives, ensuring prescribers interact with the right resources to support confident prescribing decisions.

Key Responsibilities

Optimize Content & Features to Support HCP Needs – Ensure prescribers have easy access to relevant, high-value information and tools that enhance clinical decision-making, while supporting customer brand engagement objectives.
SEO & Organic Growth – Develop a strategy to increase organic reach and discoverability, ensuring HCPs easily find relevant, authoritative content.
Leverage Generative AI for Scalable Content – Build AI-powered, programmatic content generation strategies to enhance site efficiency, personalization, and information delivery.
Optimize User Journeys – Work closely with UX and research teams to ensure digital experiences seamlessly support HCP workflows and drive deeper engagement.
Improve Site Architecture & Design – Collaborate with engineering to enhance site structure, navigation, and performance for an intuitive and effective user experience.
Measure & Optimize Engagement – Track key metrics (traffic, engagement, prescribing tool usage, and commercial impact) and iterate based on data-informed insights.
Cross-Functional Collaboration – Work closely with marketing, sales, and content design teams to align on a cohesive roadmap that drives both prescriber satisfaction and commercial success.

Key Competencies

Publisher Business Expertise – Proven experience optimizing content-driven publisher businesses with a focus on engagement and monetization.
Commercial Optimization Experience – Ability to balance user experience with business goals, ensuring content and tools drive pharmaceutical brand awareness and prescribing confidence.
SEO & Traffic Growth – Hands-on experience growing organic traffic through SEO and structured content strategies.
Generative AI & Automation – Experience leveraging AI-powered content generation to scale high-value content and improve personalization.
User Experience & Design Collaboration – Experience working with UX researchers, designers, and writers to craft intuitive, high-value prescriber experiences.
Data-Driven Mindset – Strong analytical skills with experience tracking content and feature performance using tools like Google Analytics, Search Console, and engagement analytics.
Technical Fluency – Understanding of web architecture, structured data, and site design to optimize performance and engagement.
Gets Stuff Done

Qualifications & Requirements

5+ years of product management experience in content-heavy publisher businesses
Proven success in driving engagement that aligns user needs with commercial value
Strong background in SEO and organic growth
Hands-on experience with AI-powered content generation and automation
Familiarity with web architecture, structured data, and search engine algorithms
Strong cross-functional collaboration skills, working with engineering, design, marketing, and sales

PrescriberPoint

Boston, MA

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