Manager, Marketing Operations

Vitalant

December 9, 2024

11:55 AM

Vitalant Scottsdale, AZ

Company size : 1K-5K employees
Job Type & Title : Remote
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About Company:
Vitalant is one of the nation’s largest nonprofit blood and biotherapies healthcare organizations, providing hospitals and patients across the U.S. a safe blood supply, specialized laboratory services, transfusion medicine expertise and world-renowned research. Individuals generously donating blood, volunteering and giving financially are essential to our lifesaving mission.
Skills: Marketing Operations Salesforce.com Confidentiality Data Analytics Eloqua HubSpot Marketing Analytics Marketing Automation Marketing Campaign Management Marketo

As An Marketing Operations Manager, You'll Get To

Champion the marketing database, ensuring top-notch data quality, hygiene, and standardization.
Implement marketing operations processes with precision and consistency.
Maintain and enhance best practices for seamless program, channel, and campaign management and analysis.
Identify opportunities to streamline workflows, reducing manual processes and boosting team efficiency.
Lead the contact strategy change management process, documenting and communicating segmentation and process updates.
Share insights and analysis through clear, compelling presentations tailored to diverse audiences.

Requirements

Knowledge/ Education

Bachelor's degree or equivalent combination of education and experience required.

Licenses/ Certifications

Eloqua Certification preferred.
Google Analytics certification preferred.

Experience

Five years of related experience required.
Four years’ experience using a marketing automation system (Eloqua, Adobe Campaign/Marketing Cloud, Salesforce, Marketo, HubSpot) including both campaign creation and result reporting through Eloqua Insight required.
Experience in both creative and relational database programming to support digital marketing channels such as email, SMS, digital display, Web sites and forms required.
Healthcare industry experience preferred.
Two years’ experience using Google Analytics preferred.
Two years’ experience using reporting systems such as MS Power BI preferred.

Skills/ Abilities

Must possess the skills and abilities to successfully perform all assigned duties and responsibilities.
Must be able to maintain confidentiality.
Strong operational skills and experience.
Must have experience maintaining processes for complex marketing organizations.
Exceptional problem-solving skills and an ability to work closely with marketing strategy and technical stakeholders.
Strong analytical, statistical, and personal organization skills.
Able to organize, prioritize, and execute a variable workload and multiple priorities.
Effective oral and written business communication skills.
Ability to work in a team environment and participate as an active member of the team.

Vitalant

Scottsdale, AZ

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