Marketing Content Manager

  • Ztek Consulting
  • December 13, 2024
  • 11:15 AM
  • Company size : 201-500 employees
  • Job Type & Title : Remote
  • Apply Now
  • About Company:

    Ztek Consulting Inc is a minority- and woman-owned business enterprise that leverages a unique blend of human talent, machine learning algorithms, and artificial intelligence to provide customized talent management solutions for its clients. Ztek’s diversity-focused hiring models have proven successful, particularly in hiring veterans. The company's veteran-focused hiring and deployment program, Z-V.E.T, matches skilled veterans with clients' needs in various areas. Ztek's best practices-focused, metric-based service offerings help optimize clients' ongoing workforce management needs through customized programs including RaaS (Recruiting as a Service), Professional Services, Z-Digital, and Z-Exec. The company serves multiple industries, such as information technology, healthcare, banking and financial services, supply chain and logistics, aerospace and defense, government, insurance, consumer packaged goods, retail, manufacturing, and pharmaceuticals. Headquartered in Atlanta, Georgia, Ztek has an experienced senior management team in Workforce Management and IT & Business Process Outsourcing. The company has a solid reputation for sourcing the highest quality candidates in the US, Mexico, Canada, the EU, India, and the Philippines, and its credibility is well-established.

  • Skills: Email Brand Equity Consumer Marketing Content Marketing Digital Media Digital Strategy Performance Metrics SMS Storytelling

Summary:

In this role you will develop and execute digital strategies to maintain brand equity and gain market share, which requires a comprehensive understanding of the individual brand, its target market, and the brand's overall vision and direction.

 

Key Responsibilities:

Handle all in-season execution for product-focused storytelling and promotional events on homepage, email, and digital media. This includes in-season asset briefing, linking and promotional communication strategy, and leading cross-functional team in in-season asset development and execution. Additional tasks include giving initial feedback in project team reviews, taking away any updates relating to the creative, presenting assets in leadership reviews, and managing changes to asset strategy and creative based on any promotional updates.

Build and leverage relationships with cross-functional teams from creative to CRM, commercial planning, media, merchandising, online experience, digital production, external agencies, and more.

Analyze performance metrics and competitive landscape to continually iterate marketing assets to match up-to-date best practices. Work with cross functional teams to ideate and execute test and learn across channels.

Must be a product expert and be able to take assets from conception to creation.

Lean in and support Manager with miscellaneous tasks as needed.

 

Key Experiences:

3-5 years of experience in consumer marketing; content marketing experience required

Proven ability to translate product stories into compelling marketing messages; a natural storyteller

Strategic, data-driven, global thinker with a customer focused mindset

Solid analytical skills, ability to glean insights and tell a story from data

Strong ability to prioritize on the go

Team player with top notch people skills who can foster dynamic relationships with cross-functional teams

High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity

Laser focused on results both at an individual level and for the team at large

Self-starter with an innate sense of curiosity and eagerness to test and learn

Experience in fashion and retail strongly preferred

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