Senior Product Marketing Manager

15Five

February 23, 2025

12:14 PM

15Five San Francisco, California

Job Type & Title : Remote
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About Company:
Skills:

The Senior Product Marketing Manager at 15Five shapes and executes 15Five’s product marketing strategy. This includes understanding market dynamics and customer needs through market research, conveying value through compelling product positioning and messaging, and driving strong adoption of new and existing products through high-impact launches and ongoing campaigns.

OUTCOMES

Diagnose buyer behavior and competitive dynamics to inform GTM and product strategy

Oversee ongoing market research with both customers and prospective customers to advocate for buyer needs and capture competitive intelligence
Validate campaign concepts and messaging through market testing and interactions with key industry analysts
Create a feedback loop between our customer base and the product and marketing teams

Advance our go-to-market strategy with compelling messaging and packaging

Develop positioning and messaging for the products across our portfolio that convey differentiation and value in the minds of prospects and customers
Contribute to recommendations for new pricing, packaging and product naming decisions
Create high-quality sales narratives, collateral, case studies, and internal training materials that enable our sales and CX teams to drive higher win rates and expansion rates

Maximize product adoption among prospects and current customers

Generate widespread market awareness and incremental pipeline and revenue among prospects and customersby orchestrating successful product launches
Partner closely with the Product Team to oversee roadmap communication, participate in the feature development process, and inform the company and market of our product vision
Drive higher win rates, greater product adoption and expansion revenue with customers through sales enablement, product education and expansion campaigns

COMPETENCIES

Collaborative - You can successfully rally and inspire cross-functional teams spanning product, marketing, customer success, sales and marketing to orchestrate successful programs and campaigns
Empathetic - You ground every decision and expression of our positioning as an advocate for the HR leader, their people managers and employees, and you bring back market intelligence that helps us get as close to the customer as possible
Persuasive -You have exceptional oral and written communication skills that can convince a buyer or customer to change their behavior and a colleague to partner with you.
Outcome Oriented - You tie product marketing initiatives back to strategic impact, company and marketing goals, and you rigorously assess results both analytically and qualitatively
Organized - Strong organizational and project management skills, with the ability to meet deadlines while managing multiple concurrent workstreams.

DESIRED EXPERIENCE

7+ years Product Marketing experience at a B2B SaaS company
Deep understanding of the HR buyer preferred
Strong product marketing portfolio driving product launch, adoption & lifecycle initiatives with senior cross-functional stakeholders
Comfortable with Google Workspace, Slack, Salesforce, HubSpot, Gong, Highspot (or similar) and willing to learn new systems as needs arise

15Five

San Francisco, California

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