DTC Startup Marketing Manager

Digs

March 5, 2025

12:25 AM

Digs

Company size : 11-50 employees
Job Type & Title : Remote
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About Company:
Digs is the easiest way to maintain your home. Choose your yearly maintenance services and Digs automates the rest, from scheduling to completion. All your home maintenance under one app with one, simple monthly bill.
Skills:

The Opportunity

Digs is a category-making startup poised for rapid growth. We’re looking for an expert Marketing Manager experienced in DTC lead generation. This role is ONLY for someone who is a driven, high-impact Marketer, that means eat, sleep and live to accelerate our growth and increase our customer base. This is a unique opportunity to be part of a high-growth startup as we define an entirely new category of home maintenance. This is a high-impact role in a high-growth startup.

The Role:

As the Marketing Manager at Digs, you’ll play a critical role in our growth. You will work closely with the CEO and CRO. Your primary responsibility is to grow our customer base through DTC marketing efforts that generate leads that convert to sales. This is about the entire funnel from lead to sale. Primary focus at first is on the top of the funnel, generating leads that convert to appointments (that then convert to sales). We have ambitious goals and you will be a key part in realizing these goals. You will be the first member of the full-time marketing team and you must be comfortable in and thrive in hands-on work and real, ground-up building.

Responsibilities:

Generate leads that convert to sales
Create, manage, test and refine ad campaigns
Identify areas in the funnel to be improved and then devise and implement strategies (test/experimements) to address those areas (tracking results religiously)
Work closely with sales team to make sure leads are converting to sales
Establish and monitor key performance indicators to drive growth, identify issues early, and address those issues quickly.
Work with Leadership (CEO and CRO) to maximize throughput and efforts from Lead to Close.

Requirements:

Proven track record of high-growth DTC marketing
2+ years of prior DTC marketing experience
Have a get-it-done and figure-it-out mentality to achieve goals by whatever means necessary
We work startup hours
Preferred: Prior experience working at a startup

Compensation & Details

Base Salary $70k (starting at)
This is a full-time W2 position
This is a remote position- meetings conducted via video (google meet) and phone
Innovative Environment: Work with a high-growth startup, creating a new category in the home services space.
Growth Opportunities: As an early member of our team, you’ll have significant opportunities for career growth and development

How to Apply

If you’re ready to be part of a team that’s creating an entirely new category in the home services industry, we’d love to hear from you. Apply via email to erik@digs.company.

Include in your email ALL three below (or your application will NOT be considered):

Your resume
A short paragraph explaining why you would be a great person for this position
A short 1-minute video introducing yourself (www.loom.com is free to use)

Disqualifiers

Please DO NOT apply to this position if you:
Are NOT ambitious and you are looking for an easy, low-energy position
Are NOT self-motivated
DON’T want to be part of a high-output, hard-working team
Do NOT thrive in a small-team, fast-paced, startup environment

Digs

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