Product Marketing Manager

  • Inclusively
  • February 23, 2025
  • 12:07 PM
  • Inclusively
  • Job Type & Title : Remote
  • Apply Now
  • About Company:

    Inclusively’s Retain is the leading technology platform providing companies with a universal approach to supporting their employees in finding and accessing the workplace benefits, resources, and accommodations they need to thrive. Retain specializes in helping companies adopt a comprehensive workforce planning strategy for personalized support, recognizing that many employees struggle to find and utilize available benefits and tools they need to succeed in their jobs. Industry leaders such as Salesforce, Delta, Lyft, Accenture, Discord, Applied Systems, New York Life, UL Solutions, Accesso, RAPP, WellLife Network, and more trust Inclusively to revolutionize their hiring processes and adapt to modern employee needs, thereby enhancing the employee experience and driving organizational success. Join us in building a workplace where everyone's value is recognized and unlocked. Visit inclusively.com to schedule a demo and learn more.

  • Skills:

What you'll be doing:

  • Drive the product strategy, vision, and roadmap for our advertising solution (Quests), with a focus on mobile advertising products, in partnership with Product and Sales leaders.
  • Lead core product marketing for Quests, defining the value propositions, positioning, messaging, and naming for our solutions, directly owning all key marketing surfaces such as the website, pitch deck, blog, help center, and internal wiki.
  • Drive the measurement and attribution strategy and roadmap for our advertising products, in partnership with the Marketing Science team.
  • Accelerate adoption and growth of our solution by driving the go-to-market strategy, including developing comprehensive sales enablement and training programs.
  • Partner with the Business Marketing team to elevate voice and thought leadership in the advertising, crafting narratives and messaging for our events and industry engagements.
  • Champion the voice of the customer across the organization and foster a customer-obsessed culture at every level.

What you should have:

  • 8+ years of Product Marketing experience in the advertising space, ideally within scaled ad platforms, with experience building mobile advertising products and owning direct response app ads solutions.
  • 4+ years of experience in mobile performance or gaming advertising, with a deep understanding of app-based campaigns, optimization strategies, and the gaming industry.
  • Deep understanding of the advertising space, including digital advertising ecosystems, ad tech platforms, and media buying strategies.
  • Strong attention to detail with the ability to streamline and optimize the sales enablement process.
  • Excel in ambiguous environments—excited about building new processes, business models, and scaling an advertising business from the ground up.

Inclusively

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