Product Marketing Manager

Proof

February 23, 2025

11:56 AM

Proof Boston, MA

Job Type & Title : Remote
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About Company:
Skills:

As our first Product Marketing Manager, you'll manage content strategy and go-to-market plans for Proof's suite of products. Reporting to our VP, Product, you'll have the chance to make a major impact by developing a deep understanding of our customers and their challenges and then turning those insights into compelling messages, value props, launches, and sales enablement materials. Not only will your audiences be external, but you’ll also play a key role in helping our internal teams understand how our products are evolving while staying continuously up to date about the latest releases and updates. Being entrepreneurial, empathic, collaborative, and passionate about building new programs from scratch are all critical to this role.

What you’ll do as the Product Marketing Manager at Proof:

Create the strategic narrative for the product vision and roadmap. Tell a story via content like blog posts, webinar, whitepaper, customer presentations, social media, etc.
Develop a deep understanding of our target markets, including buyer personas, key use cases, and customer needs
Develop product marketing strategy for customer events and industry conferences.
Simply and clearly articulate the company value proposition and competitive differentiators in all internal and external content at the product and solution levels
Work closely with a range of cross-functional stakeholders across product, engineering, design, marketing, PR, and customer success to develop go-to-market strategy plans and execute launches of new products and services
Build and support rollout plans geared to increase awareness and adoption of new features and updates for both internal audiences at Proof and external customers and prospects so customers know what’s coming when
Create compelling, comprehensive, and easy-to-understand external marketing content and sales enablement collateral that scale our GTM programs
Engage with the sales team to ensure they are informed on product positioning and equipped to deliver consistent, competitive messaging to the right customers
Conduct competitive intelligence & market research studies and analyze their findings to understand customer and market opportunities for future GTM programs
Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments
Communicate effectively and often to ensure all stakeholders are aligned

What We’re Looking For

5 years of marketing experience (B2B/SaaS environment) primarily focused on product marketing
Great storyteller, with an eye for information design and can produce their own content and copy
Someone who is fantastic at creating customer presentations and product pitch decks
Experienced with new content creation tools including experimenting with AI
Demonstrated ability to successfully launch new products and features in market and deliver on KPIs
Experience managing and developing new product marketing programs with clear data-driven results
Partnering with engineering to deeply understand how the product works and can talk about APIs, SDKs and integrations as comfortably as customer-facing features
Strong user empathy and passion for helping others reduce stress
Comfort being very hands-on in creating a range of marketing assets, which includes owning the creative design, audio or video content
Ability to flex between creative and analytical modes; as comfortable designing a campaign as you are digging for insights in a dataset
Strength in translating complex technical concepts into compelling messaging for all audiences, from C-level to frontline operations
Strong interpersonal skills with the ability to collaborate and work cross-functionally with analytical, business operations, and creative teams
Experience at a startup or midstage organization
Bonus points if you have a background in FinTech, Identity or FraudTech

Proof

Boston, MA

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