Product Marketing Manager

TRACTIAN

February 23, 2025

12:03 PM

TRACTIAN Atlanta, Georgia

Job Type & Title : Remote
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About Company:
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools. Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
Skills:

At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.

Marketing at TRACTIAN
TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.

What You'll Do
As a Product Marketing Manager at TRACTIAN, you will connect Product, Sales, and Marketing to ensure Tractian solutions are positioned for maximum adoption and revenue growth. You will craft compelling narratives, equip sales teams with impactful materials, and ensure customers fully grasp the value of our technology. Collaborating cross-functionally, you will develop go-to-market strategies, refine messaging, and drive product launches that resonate with industrial professionals.

Responsibilities

Lead product launches, collaborating with Product and Sales to ensure consistent messaging across all channels.
Define and refine the product narrative, ensuring clear differentiation and alignment with customer needs.
Develop battle cards, presentations, training materials, and other sales collateral to empower the commercial team.
Conduct research to understand customer pain points, competitive landscape, and industry trends to inform positioning.
Work closely with customers to create case studies, testimonials, and content that builds credibility and drives adoption.
Partner with Product, Sales, and Customer Success teams to ensure product-market fit and a seamless customer journey.

,Requirements

B2B hands-on experience in go-to-market planning, product launches, and cross-functional alignment with Product, Sales, and Customer Success teams.
Strong ability to develop product positioning, messaging frameworks, and value propositions based on market research and customer insights.
Experience in user behavior analysis using tools like PostHog, Amplitude, or Heap, leveraging insights to refine messaging and optimize user onboarding.
Advanced skills in content creation for both technical and non-technical audiences, including white papers, case studies, and training materials.
Solid project management skills, with experience leading multiple initiatives simultaneously in a fast-paced environment.
Exceptional writing and communication skills, with the ability to translate complex technical information into accessible content.
Engineering degree (Mechanical, Electrical, Production, etc.) or a related field, and/or experience in the industry/manufacturing sector.

TRACTIAN

Atlanta, Georgia

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