Content Marketing Manager

Fundraise Up

November 29, 2024

08:40 AM

FUNDRAISE UP Brooklyn, NY

Company size : 51-200 employees
Job Type & Title : Remote
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About Company:
Fundraise Up is a technology company unlocking the world’s generosity potential by optimizing the way people give. Our donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com.
Skills: Digital Marketing Marketing Strategy Content Marketing Editing Keyword Research Marketing Analytics Media Strategy Proofreading SEMrush Social Media Strategy

About The Role

We're seeking a talented and driven Content Writer to join our team and create high-quality, relevant, and strategic blog content that resonates with our non-profit audience.

As a Content Writer, you will be responsible for crafting engaging, well-researched, and insightful blog posts focused on helping non-profits understand the benefits of online fundraising, staying informed about industry trends, and maximizing the potential of our platform. You’ll play a critical role in shaping the voice of our brand and contributing to our content marketing strategy.

Key Responsibilities

Develop, write, and edit original, high-quality blog posts that are informative, relevant, and tailored to the needs of non-profits.
Conduct thorough research on non-profit fundraising, online donation platforms, and industry trends to ensure content is well-informed and impactful.
Dig deep into Fundraise Up internal data to create meaningful research and benchmarks to inform and educate non-profit organizations.
Collaborate with the marketing team to align content with broader content strategy and campaign goals.
Support promotional tactics like events, webinars and product launches with relevant blogs.
Optimize content for SEO to drive organic traffic and increase blog visibility.
Create a consistent publishing schedule and manage deadlines.
Identify opportunities for new content themes, addressing pain points and challenges faced by non-profits.
Keep up to date with industry news, best practices, and the competitive landscape to ensure our content remains thought-leading and valuable to non-profit organizations.
Report on wins, opportunities and areas to optimize blog content to marketing and leadership teams.

Skills And Qualifications

Strong understanding of the non-profit sector, including trends, challenges, and opportunities in fundraising and online donations.
Minimum of 5 years proven experience as a content writer, preferably with a focus on writing to engage fundraising professionals for enterprise non-profits, and/or B2B SaaS platforms.
Excellent writing, editing, and proofreading skills, with the ability to create clear, compelling, and actionable content.
Familiarity with SEO best practices and tools such as Google Analytics, SEMRush and keyword research.
Ability to conduct in-depth research and distill complex information into accessible content for a non-profit audience.
Understanding of marketing automation, email marketing, or social media strategy for non-profits.
Knowledge of content marketing strategies and how to engage target audiences through blog content.

FUNDRAISE UP

Brooklyn, NY

India Abroad® and New India Abroad®, publications of Indian Star LLC, are primarily meant to keep the Global Indian Diaspora informed about what is happening in India, the world and in their own neighborhoods through digital platforms, and print publications.