Job Summary:

We are seeking a dynamic and results-driven Business Development Executive to join our team. The primary focus of this role is to drive the acquisition of freelance journalists and decision-makers from media houses to our platform. This individual will play a crucial role in expanding our network, increasing platform usage, and driving overall growth.
Roles & Responsibilities:
 Identify and generate new leads of freelance journalists and decision-makers from media outlets through various channels including LinkedIn, social media, email campaigns, networking, and industry events.
 Conduct market research to identify potential leads and maintain a robust pipeline of opportunities. Analyze industry trends to stay updated on potential growth areas.
 Develop and execute targeted outreach strategies to engage potential leads. Utilize personalized communication to build relationships and convey the value proposition of 5WH.
 Work closely with the marketing and sales teams to create and implement lead generation campaigns. Coordinate with the content team to develop materials that support lead generation efforts.
 Maintain accurate and up-to-date records of all lead generation activities in the CRM system. Track progress and adjust strategies as needed to ensure targets are met.
 Prepare regular reports on lead generation activities and outcomes. Present insights and recommendations to senior management to optimize strategies.
 Attend industry conferences, webinars, and other events to network with potential leads and promote 5WH.
 Stay informed about best practices in lead generation and continuously refine techniques to improve efficiency and effectiveness.
Skills Required:
 Demonstrated success in lead generation, preferably within the media, journalism, or digital platform sectors.
 Excellent verbal and written communication skills. Ability to articulate value propositions clearly and persuasively.
 Strong analytical skills with the ability to assess market trends and adjust strategies accordingly.
 Proficiency with CRM systems, lead generation tools, and marketing automation platforms. Familiarity with social media and digital marketing techniques.
 Strong organizational and time-management skills. Ability to manage multiple projects simultaneously and meet deadlines.
 Excellent networking and relationship-building skills. Ability to work collaboratively with internal teams and external stakeholders.
 Ability to thrive in a fast-paced startup environment and adapt to changing priorities.
Qualifications:
 Bachelor’s degree in Marketing, Business Administration, Communications, Journalism, or a related field.
 Minimum of 3-5 years of experience in lead generation, business development, or a related role. Experience in the media or journalism industry is a plus.
 Proficiency with CRM software, lead generation tools, and Microsoft Office Suite.
 Familiarity with the journalism landscape and an understanding of the needs and challenges faced by freelance journalists and media outlets.