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IPA urges Indian American families to donate $100 on March 14
To encourage participation, lead sponsor Rural India Supporting Trust (RIST) has pledged $115,000 in prizes and matching gifts.
Representative Image / Image - India Giving Day
The India Philanthropy Alliance (IPA) which is set to host the third annual India Giving Day on March 14, has urged Indian American families to participate in the philanthropic endeavor and contribute $100 or more to a charity of their choice.
According to organizers, if every family in the diaspora donates the estimated amount, it would result in $125 million in new funding, nearly doubling the annual budgets of the 36 vetted non-profits working in education, health care, environmental sustainability, and more.
Also read: India Giving Day set to break records with $10M fundraising goal
"One of the primary goals of India Giving Day is to increase the quantity, quality, and joyfulness of private giving from the U.S. to India," said Alex Counts, executive director of IPA."We do this by providing a central location for philanthropists to learn about the work of the leading nonprofits in India and tools to inspire giving in a collaborative and joyful environment.”
The campaign has gained momentum, with nearly 70 community events planned across the U.S. In Dallas, eight nonprofits will jointly present their initiatives and encourage contributions. Additionally, to encourage participation, lead sponsor Rural India Supporting Trust (RIST) has pledged $115,000 in prizes and matching gifts.
"Working together for a common cause has been one of the great joys of India Giving Day," says Sejal Desai, executive director of Akanksha Education Fund and co-chair of India Giving Day. "It's easy to fall into a scarcity mentality and believe that we are all competing for the same limited resources. But India Giving Day is about believing more is possible. That together we can increase our resources and maximize our impact in a way that all will benefit."
Over the last three years, India Giving Day has seen exponential growth, raising $1.37 million in 2023 and $5.54 million in 2024. Organizers anticipate further increases this year. India Giving Day is spearheaded by an IPA Steering Committee and backed by major sponsors, including the John D. and Catherine T. MacArthur Foundation.
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