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Amul to launch fresh milk in US
The partnership between the two organizations will bring GCMMF’s Amul branded fluid milk products to millions of Americans
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In its first, Amul to produce fresh milk in US / Image: MMPA
Leading Indian dairy brand Amul is all set to expand its offerings in the United States in partnership with the Michigan Milk Producers Association (MMPA), America’s 10th-largest dairy cooperative.
An agreement signed between MMPA and the Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) which owns Amul will bring branded fluid milk products to millions of Americans.
We're excited to announce that we're partnering with the world's largest dairy cooperative, Gujarat Co-operative Milk Marketing Federation Limited, to introduce the first @Amul_Coop branded fluid milk products in the United States market! Learn more: https://t.co/l09U0uMZy4 pic.twitter.com/8aTSiILZ2C
— MMPA (@MichiganMilk) March 25, 2024
MMPA’s caseless milk packaging design and proprietary fluid milk technology will allow Amul to market fluid milk in specialty stores throughout the midwest and East Coast with 6 percent 4.5 percent, 3.25 percent, and 2 percent fat levels under their brands Amul Gold, Amul Shakti, Amul Taaza, and Amul Slim n Trim milk.
Amul manufactures a wide range of branded milk and milk products in India and exports them to more than 50 other countries around the world, including the US. It is one of the world’s fastest-growing dairy brands and India’s largest consumer products group, generating more than $10 billion annually.
MMPA president and CEO Joe Diglio noted that the partnership will not only benefit US dairy farmer members but those in India as well.
“MMPA’s strategic partnership with Amul will continue to enhance MMPA’s growing and diversified product mix while utilizing our state-of-the-art technology,” he remarked.
The collaboration brings together MMPA’s unique technology capabilities and high-quality member milk with the Amul brand’s rapidly growing and well-known, international reputation for premium dairy products, a release stated.
Additionally the partnership is a continuation of the brand’s ties to Michigan. Dr Verghese Kurien, known as the milkman of India and the founder chairman of GCMMF, is an alumnus of Michigan State University and has played a key role in the overall success of the country’s dairy industry.
“We are very honored and pleased to enter into an association with MMPA, a 108-year-old dairy cooperative. This association will ensure all our American and Indian consumers will be nourished and energized with the goodness of Amul Milk,” Amul managing director Dr Jayen Mehta said.
“This is the first time that Amul fresh milk is being launched anywhere outside India. It is our great pleasure to bring the taste of India to the world, in alignment with the vision of our Prime Minister Narendra Modi to make Amul a global dairy brand,” he added.
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