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Ghibli effect: ChatGPT usage hits record after rollout of viral feature

OpenAI's ChatGPT saw record user growth due to Ghibli-style AI art, straining servers and raising legal concerns over copyright issues.

Representative image / REUTERS/Dado Ruvic/Illustration

The frenzy to create Ghibli-style AI art using ChatGPT's image-generation tool led to a record surge in users for OpenAI's chatbot last week, straining its servers and temporarily limiting the feature's usage.

The viral trend saw users from across the globe flood social media with images based on the hand-drawn style of the famed Japanese animation outfit, Studio Ghibli, founded by renowned director Hayao Miyazaki and known for movies such as "Spirited Away" and "My Neighbor Totoro".

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