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LA cracks down on price gouging
The LA City Council initially approved an ordinance capping rent hikes and hotel rates at 10% during emergencies to protect residents.
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A view shows the remains of vehicles and businesses burned in the Palisades Fire in the Pacific Palisades neighborhood in Los Angeles, California, U.S. January 11, 2025. REUTERS/David Ryder/File Photo / Reuters
The recent wildfires in Los Angeles have devastated communities, displacing thousands and destroying homes. Amid this tragedy, price gouging, particularly in housing and lodging, has become a disturbing issue. In response, the Los Angeles City Council and the LA County Board of Supervisors are taking strong action to prevent exploitation during this difficult time.
The City Council has preliminarily approved an ordinance to prevent excessive price hikes on housing and lodging during emergencies. This ordinance caps rent increases, prohibits new fees by landlords, and limits hotel and motel rate hikes to 10 percent, ensuring crucial protection for vulnerable residents.
“Los Angeles County residents should not have to be burdened with price hikes by unscrupulous businesses when they are already dealing with the disruption and stress of life-threatening emergencies,” concluded Rafael Carbajal, DCBA Director. “We stand ready to investigate reports of price gouging and to hold violators accountable.”
Additionally, increased penalties for violators, including civil lawsuits with awards up to $30,000 per violation, reinforce the message that price gouging will not be tolerated. The LA County Board of Supervisors has taken similar action, raising penalties to as much as $50,000 per violation, further highlighting the serious commitment to holding wrongdoers accountable.
While the long-term impact of the wildfires on LA’s real estate market is still unclear, one thing is certain—officials are committed to protecting residents from predatory practices. These efforts are vital not just for immediate relief, but for fostering a sense of community and shared recovery, ensuring that those affected by the fires can rebuild their lives without facing further financial exploitation.
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