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The taste of home, now a global business
How South Indian homemade pickles and spice blends are creating a multi-million-dollar market
In the past few years, the demand for South Indian homemade food products has skyrocketed.. / khushboo Agrahari.
For students and working professionals from South India living abroad, the taste of home is more than just nostalgia; it’s a necessity. From the tangy punch of homemade pickles to the fiery kick of karam podi (spicy chutney powder) and the comforting aroma of rasam podi (spice mix for rasam soup), these traditional flavors are now driving a multi-million-dollar industry.
What started as small-scale businesses in home kitchens in Hyderabad, Chennai, and other South Indian cities has now transformed into a thriving export market, with supermarkets in the UK, USA, and Australia stocking these authentic products.
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