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Holi sales set to cross $6.8 billion
The traders’ body estimates that Delhi alone is set to clock over $917 million (₹8,000 crore) in Holi sales.
Stock image. / Pexels
As the festival of color is round the corner, India’s markets are drenched in color, and festival-related trade is expected to surpass $6.8 billion (₹60,000 crore)—a 20 percent surge from last year’s $5.7 billion (₹50,000 crore), according to the Confederation of All India Traders (CAIT) estimates.
"This time, traders and customers have boycotted Chinese goods during Holi sales. Instead, only Indian-made herbal colors, gulal, water guns (pichkari), balloons, sandalwood, pooja materials, apparel, and other items are being sold extensively,” CAIT Secretary General and BJP MP from Chandni Chowk, Praveen Khandelwal, said.
Traders and customers are boycotting Chinese goods and are opting for Indian-made herbal colors, gulal, pichkaris (water guns), balloons, and puja essentials. Apparel, sweets, dry fruits, FMCG products, and consumer durables are flying off the shelves, fueling a massive boost in sales.
T-shirts, kurta-pajamas, and Holi-themed outfits are in hot demand. Restaurants, hotels, farmhouses, and public venues are fully booked for grand Holi Milan celebrations across Delhi and beyond.
The traders’ body estimates that Delhi alone is set to clock over $917 million (₹8,000 crore) in Holi sales. With Holika Dahan on Mar.13 and the festival of colors on March 14, wholesale and retail markets are stocked to the brim. Sweets shops are witnessing a sales explosion, especially for Holi-special gujiyas and dry fruit garlands—a must-have for festive gifting.
Herbal gulal is taking center stage, pushing chemical-based colors to the sidelines. Meanwhile, water guns are selling like hotcakes, with fancy designs and cartoon-themed models like Spider-Man and Chhota Bheem are grabbing kids' attention. Pressure water guns: ($1.14-$4.01) (₹100-₹350), Tank-style water guns: $1.14-$4.58 (₹100-₹400), Trendy pipe water guns are a major hit this year. Also, spray-based gulal is witnessing very high demand among customers.
From bustling bazaars to packed party venues, Holi isn’t just a festival—it’s an economic powerhouse. Traders, retailers, and MSMEs are cashing in, making this year’s festival a splash of colors and commerce like never before!
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