The International Cricket Council (ICC) reported receiving an overwhelming number of ticket applications during the public ballot ticket sales for the upcoming Men's T20 World Cup 2024. The tournament is scheduled to be held in both West Indies and the United states from June 1 to 29.
According to an official release, the ICC received more than 3 million ticket applications from 161 countries during the ballot period. The demand reached new heights with the India v Pakistan fixture in New York, oversubscribed more than 200 times.
In response to the overwhelming demand, ICC chief executive Geoff Allardice expressed, “There is huge anticipation from fans to witness what will be the largest ICC event ever played.”
Reflecting on record sales for global cricket, T20 World Cup USA, Inc. chief executive Brett Jones highlighted, “Today is an extraordinary day for global cricket and that’s especially true in the U.S. While those of us involved in the sport know cricket’s popularity in our market, there is no data point like ticket sales to showcase the level of enthusiasm that’s out there and we’re thrilled with the support we’re seeing. The 2024 T20 World Cup is going to fundamentally change the game of cricket in the U.S. and it’s our job to capitalise on this moment.”
Despite oversubscriptions for semi-finals in Trinidad and Tobago, Guyana, and the final in Barbados, along with two Super Eight matches, the majority of fixtures in the West Indies still have available tickets.
Cricket West Indies chief executive Johnny Grave stated, “With a significant number of games already oversubscribed, it is evident that the global appeal of T20 cricket is growing exponentially. Fans wanting to experience a T20 World Cup with Caribbean flair should seize the opportunity to get their tickets as soon as possible and join the celebration on the grandest stage of cricket – the West Indies and USA.”
To build anticipation for the tournament, ICC also launched the official campaign film, ‘Out of this World.’ Featuring T20 superstars, the film aims to capture the energy of T20 cricket and attract both existing and new audiences.
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