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Nikki Haley launches first TV ad for 2024 elections

The ad is running on broadcast, cable TV, and digital platforms in Iowa and New Hampshire.

Indian American Republican presidential primary candidate Nikki Haley’s campaign has launched its first television ad calling for a “new generation of conservative leadership.” Starting on December 1, the 30-second commercial began airing on broadcast, cable, and digital television networks. 

Rumors that Haley had purchased advertising space first surfaced in the middle of November. Previously, Haley relied on ad spending by SFA Inc., the super PAC backing her campaign. A recent report stated SFA Inc. spent more on ads than any other group or campaign in November, as per data regarding ad spending data from media tracking firm, AdImpact. 

Since November 1, the super PAC spent US $8.6 million in total on ads, including the recent TV ad, calling out her opponent Ron DeSantis on the issue of fracking. 

The Haley campaign allegedly shelled out a colossal $10 million for the latest TV commercial, which will air in New Hampshire and Iowa. “A President must have moral clarity and know the difference between good and evil,” Haley says in the ad. 

“Today, China, Russia, and Iran are advancing. There is chaos in our streets and college campuses. Our security is threatened at home and abroad. It is time for a new generation of conservative leadership. We have to leave behind the chaos and drama of the past and strengthen our country, our pride, and our progress. I am Nikky Haley and I approve this message,” she further says. 

While the ad does not directly address her political opponents—including Trump and Biden—it does make reference to her November interview regarding the former president. “The problem is, drama and chaos follow him, whether fairly or not, it is constantly following him and Americans feel it,” she told Fox News in an interview on November 12. 

The ad comes on the heels of Haley being endorsed by two important Iowa voters Mary Ann Hanusa who was the former Iowa state representative, and Marlys Popma, the former Republican Party of Iowa executive director.

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