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NYC Times Square witnesses Grand Diwali celebrations
The celebrations which began at 11 a.m. culminated in an electrifying concert which started 8 p.m., featuring renowned artists from Bollywood.
NYC Mayor Eric Adams presenting a citation to Mika Singh / X/@NYCMayor
Diwali was celebrated on a grand scale at Times Square in New York on October 28, 2023 with over 500,000 people in attendance. The Festival of Lights, is one of India's most cherished holidays, symbolizing the victory of light over darkness and the triumph of good over evil.
The event which highlighted the rich traditions of Diwali in the heart of New York City, was sponsored by Gopi Dairy in collaboration with Aapka Colors, the flagship channel of Viacom18, India's fastest growing entertainment networks.
Dignitaries including NYC Mayor Adams, Majority Leader Chuck Schumer, director for the United States Domestic Policy, Neera Tanden, and Assemblywoman Jenifer Rajkumar graced the festivities and took part in the lamp lighting ceremony.
Humanitarian and philanthropist Meera Gandhi with the dignitaries on the stage
The celebrations which began at 11 a.m. culminated in a concert which started at 8 p.m., featuring renowned artists from Bollywood. Mika Singh, headlined the event and former American Idol contestant, Shuba along with, British Indian classical singer, Shivali, enthralled the audience with their performances.
Speaking at the event, Neeta Bhasin-founder of Diwali at Times Square said, "The annual Diwali festival in Times Square plays a pivotal role in the western hemisphere as the festival's significance and fostering a peaceful and harmonious world. During Diwali, people decorate their homes and share sweets and gifts with their friends and loved ones. Our Title Sponsor, Gopi Dairy, aligns perfectly with the tradition of spreading sweetness and joy."
Expressing his excitement over Aapka Colors’ association with the prestigious Diwali at Times Square event, Govind Shahi, executive vice president, and head of International Business, IndiaCast Media, said “As a network dedicated to providing quality entertainment, culture, and connectivity to our diverse audience, being associated with Diwali at Times Square aligns perfectly with our core values. This event is a true celebration of the rich traditions and heritage of India, and we are proud to lend our support to such an extraordinary platform.”
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