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Perplexity CEO shares key lessons for startup founders

Srinivas reflected on his path from growing up in India to moving to the U.S. for a PhD in computer science, culminating in the creation of Perplexity.

Aravind Srinivas / Image- Screengrab from YouTube

Aravind Srinivas, an Indian-origin CEO and co-founder of Perplexity, a competitor to OpenAI, shared valuable insights into his entrepreneurial journey during a View From The Top interview at Stanford Graduate School of Business. 

San Francisco-based Perplexity, an AI-powered “answer engine,” has garnered attention for its mission to democratize access to information and recently tripled its valuation.

In conversation with Aislin Roth, Srinivas reflected on his path from growing up in India to moving to the U.S. for a PhD in computer science, culminating in the creation of Perplexity. He emphasized the importance of building teams where individuals excel beyond their leaders’ capabilities. 

"You don't want to be as good as them in what they excel at — I think they should be a lot better," Srinivas remarked, underscoring the value of complementary skills and a bias for action in maintaining startup agility.

As Perplexity approaches the 100-employee mark, Srinivas acknowledged the challenges of scaling while maintaining speed and innovation. "Once you get to 100 people, you're guaranteed to move slow," he admitted, while reiterating his determination to defy this trend.

With its academic focus, including citation-based tools that cater to researchers and students, Perplexity has become a popular choice in the AI space. The tagline, "Where knowledge begins," reflects Srinivas’s belief in advancing human understanding through accessible tools.

The company has also been noted for its ethical approach to content attribution. "We are trying our level best to summarize, synthesize from diverse sources, and make sure to give credit to all the original sources," Srinivas stated, addressing ongoing concerns in the AI industry.

Perplexity’s recent initiatives, such as offering free Pro accounts for Stanford students, highlight its commitment to fostering knowledge-sharing across academic and professional domains, reinforcing its role as a rising competitor in the AI industry.

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