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Reputation appoints Shantanu Sarkar as CTO

Sarkar will focus on refining the company's reputation performance platform and bolstering its industry-leading Reputation Score

Shantanu Sarkar / Image - Reputation

Reputation, a leader in reputation performance management, has appointed Shantanu Sarkar as its chief technology officer (CTO) with immediate effect.

Joe Burton, CEO of Reputation, praised Sarkar’s outstanding track record as a product innovator, calling him the “perfect match” for the company’s next phase of growth.

"The company is poised for massive scale, and our new CTO has the right experience to lead our innovation efforts during this phase. As we enter the era of Artificial Intelligence, I am eager to ramp up product and development initiatives to serve our global customers with cutting-edge AI,” Burton added.

In his new role, Sarkar will focus on refining the company's reputation performance platform and bolstering its industry-leading Reputation Score, an AI-supported proprietary algorithm that helps companies manage their reputation performance.

"I am thrilled to join Reputation at a time when generative AI and innovation are impacting companies at an unprecedented rate," said Sarkar. "With Reputation's proven leadership in reputation management, proprietary Reputation Score that customers use to drive profitability, and more than a decade of public review data, I knew Reputation has something special that other companies do not,” he added.

Sarkar has successfully guided product and engineering teams in both public and private entities during pivotal stages of business evolution and increased revenue. He previously held the position of vice president and managing director of Cockpit Software Solutions at Aptiv.

Sarkar also played significant leadership roles at renowned companies such as Amazon AI (Alexa), Poly (formerly Plantronics), and Cisco. With a remarkable portfolio of over 150 patents, he is a recognized authority in artificial intelligence, machine learning, software as a service (SaaS), and connected devices.

Sarkar holds a master's degree in Computer and Information Science from Ohio State University, and a bachelor's degree from the Indian Institute of Technology, Kharagpur.

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