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Tata offers live digital media production services in Los Angeles
Fox has started producing its relaunched iconic TV series ‘America’s Most Wanted’ in the studio
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Tata offers live digital media production services in Los Angeles / Tata
Tata Communications, the India-based global digital ecosystem enabler, has opened an end-to-end live media production and transmission services facility in Los Angeles, California (US) on Victory Boulevard on the Glendale- Burbank border. The facility named Switch @ Victory, bolsters Tata Communications’ game plan to serve live content customers in the US and elsewhere, with a full suite of TV, video and multimedia production and connectivity services. It flows from the acquisition by the Tatas, just under a year ago of the then New York-based digital production market leader, Switch.
The 66,712-square-foot, two-story facility is located in a two-acre plot in the heart of Hollywood’s media production community and is designed to support live content production from rights holders of all sizes – from major sports and esports leagues to lower-tier and college sports teams to awards organizers and entertainment brands to leading global enterprises livestreaming corporate events.
The Switch @ Victory is already operational and is being harnessed by major media companies, including Fox Alternative Entertainment, which is using it as the studio and production centre for the return of its iconic series America’s Most Wanted. Fox has hired a 4,100-square-foot soundstage equipped with state-of-the-art cameras.
The main stage in Switch @ Victory / Tony Testa, Executive in Charge of Production for America’s Most Wanted, said, “The Switch @ Victory provides the full scope of leading-edge equipment and services we need, making it the perfect home base for our production operations. It just gives us so much flexibility and capacity. The facility has a real wow factor, offering us the next generation production capability needed for the relaunch of America’s Most Wanted for today’s audiences.”
Dhaval Ponda, Vice President and Global Head of Media & Entertainment at Tata Communications, said, “The Switch @ Victory strengthens our leadership position and deepens our live production offering. This move is all about investing for the future. We see a clear need to invest in best-in-class facilities as we meet rising demand for live content. Innovation is at the core of everything Tata Communications does, and this new facility reflects that – empowering our customers to stay ahead of the market.”
The E-Sports area at The Switch @ Victory /
He added, “We have created a world-class live production facility right in the heart of Hollywood – which is perfect for expanding our services as we grow our business. It enables us to enhance our services for clients of all sizes and types. We are sharply focused on our vision for the global media marketplace, finding ways to boost efficiencies, improve business agility, and enable our customers to deliver better viewing experiences.”
The Switch @ Victory facility allows Tata Communications to expand its services in the US and beyond by offering four sound stages with powered lighting grids and green screens; large multi-row seating production control rooms with switchers and digital audio consoles; multiple insert studios for media training, live shots, and satellite media tours; video-audio edit stations; over 100 workstations; dressing rooms and lounges for talent; multiple conference rooms, private offices, kitchens, and breakrooms; prop and costume storage and 230 parking spaces… all with a 360 degree view of the Hollywood Hills.
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