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Vivek Ramaswamy stops TV ad spending ahead of Iowa caucuses and New Hampshire primary
Vivek Ramaswamy said spending on TV ads is “idiotic” and has “low ROI”
Vivek Ramaswamy / Image – Instagram/@VivekGRamaswamy
Vivek Ramaswamy’s presidential campaign has stopped spending money on television advertisements, NBC News reported. A campaign spokesperson later confirmed the news.
With less than a month ahead of the Iowa caucuses – the first contest in the GOP presidential nominating process – to be held on January 15, and the First in the Nation primary scheduled in New Hampshire on January 23, Ramaswamy’s campaign press secretary said their only focus now is “bringing out the voters we’ve identified.”
In a statement to NBC News, the campaign’s press secy Tricia McLaughlin said, “We are focused on bringing out the voters we’ve identified — best way to reach them is using addressable advertising, mail, text, live calls and doors to communicate with our voters on Vivek’s vision for America, making their plan to caucus and turning them out.”
McLaughlin said their “intentionally structured strategy” will enable the campaign to be “nimble and hypertargeted” in the ad spending. Ramaswamy also confirmed their strategy to stop spending on ads, in a post on X.
Presidential TV ad spending is idiotic, low-ROI & a trick that political consultants use to bamboozle candidates who suffer from low IQ.
We’re doing it differently. Spending $$ in a way that follows data…apparently a crazy idea in US politics.
Big surprise coming on Jan 15.“Presidential TV ad spending is idiotic, low-ROI and a trick that political consultants use to bamboozle candidates who suffer from low IQ. We’re doing it differently. Spending $$ in a way that follows data…apparently a crazy idea in US politics. Big surprise coming on Jan 15.” McLaughlin responded to the post: “playing smarter and working harder.”
The 180-degree maneuver comes a month after the campaign announced its plans to spend over US $10 million on broadcast, cable, radio, digital, and direct mail promotions in Iowa and New Hampshire. They reportedly spent US $2.2 million on TV, digital and radio ads, as confirmed by AdImpact.
Contrary to Ramaswamy’s strategy, his GOP rivals are spending big bucks on ads. Chris Christie, Donald Trump, Nikki Haley, and Ron DeSantis campaigns are busy raking up coveted ad spots. Compared to a week where Ramaswamy’s campaign spending US $6,000 on TV ads, Trump’s campaign spent US $1.1 million, Haley’s team spent US $1 million, team DeSantis spent $270,000, and Christie’s team spent US $88,000.
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